The biotechnology and pharmaceuticals industries have experienced rapid advances in science leading to the increasingly complex alliances between research and development, intense global competition, mega-mergers, and new regulations and shifts in policies. Any pharmaceutical company to progress and run successfully has to lead the company through this complex environment and need to understand the profound strategic implications of these changes i.e. to visualize them across the key functions of the business: discovery, marketing, finance, and business development. To cope up with the changing scenario pharma industry requires the professionals trained in the particular field like pharma marketing. With the aim of training the pharma professionals BII has introduced a program entitled as Industry Program in Pharmaceutical Marketing.Pharmaceutical Marketing is a industry specific course designed for pharmaceutical professionals keeping in view the skill set of the target audience and aimed developing the required technical expertise to hatrness the enormous employment opportunities thrown open in this.
